One great way to start humanizing your website is creating an “About Us” section that does not read like spreadsheet. Make it like a biography, where interesting and funny stories, blend seamlessly with useful information about whatever the website is promoting (you, your company, your brand etc.). To show you what I mean, I have put together a list of some of my favorite “About Us” pages from the interweb.
Mahesh Nambiar is an Indian artist, based in Kerala, and he is a lead animator at Auryn Inc. He manages to caricaturize famous people in such way that is funny, and also real. They don’t seem insulting, like the majority of caricatures, they tend to be just plain funny.
Tired of asking the information desk where Terminal 1 is? Now there’s an app for this called GateGuru that helps you manage a full days travel plan. How about booking your plane tickets like you would for a cinema? Now you can choose your won seats with Seat Alerts.
I talk to you about a pretty interesting artist called Troqman, or David Troquier as he is known by legal institutions. Troqman is an illustrator and self-described roughman. He does a wide array of illustrations, but what really got him noticed lately is his series of doodles called Cartoonbombing.
Brand consultants and experts have been quoted as saying “People buy brands, not products” and this is certainly true, but the modern business needs to find the story behind the company, integrate this message into the brand and use it in how it is promoted. A brand must be engaging and unique, but must also provide a consistent message and voice.