Good logos are what makes a brand instantly recognizable. They are an integral part of the advertising process, as they become the company's “avatar”, so to speak, and well-known logos become seals of approval for products. Today we would like to discuss calligraphy in logos, and what better way to do it than by showing you a few awesome hand lettered logos, from a few really … [Read more...] about Taking Calligraphy to a New Level: Hand Lettered Logos
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The Power of the Modern Brand and How It Is Evolving
While many people recognize the power of brands and a number of consumers only buy from certain well-established names, the modern brand is evolving in the changing marketplace. This process is affecting how businesses are using it for promotion and building visual identity. Brand consultants and experts used to say that “People buy brands, not products”, and this is … [Read more...] about The Power of the Modern Brand and How It Is Evolving
What is a Profitable Logo
No one designer can create fantastic works constantly since it requires considerable efforts. Still, sometimes one can achieve surprising results without straining. Many designers follow intuition in the creative process and include conventional symbols and metaphors in their work only because they feel their relevance. A good logo opens up opportunities for advertising. Of … [Read more...] about What is a Profitable Logo
30 Most Creative Animal Logo Designs
“Animals have come to mean so much in our lives. We live in a fragmented and disconnected culture. Politics are ugly, religion is struggling, technology is stressful, and the economy is unfortunate. What's one thing that we have in our lives that we can depend on? A dog or a cat loving us unconditionally, every day, very faithfully.” - Jon Katz Us humans are by far the most … [Read more...] about 30 Most Creative Animal Logo Designs
20 Creative Chat Logo Designs
“The future of communicating with customers rests in engaging with them through every possible channel: phone, e-mail, chat, Web, and social networks. Customers are discussing a company's products and brand in real time. Companies need to join the conversation.” - Marc Benioff Logos, as we have mentioned on several occasions, are pivotal to a brand's identity. They are, in a … [Read more...] about 20 Creative Chat Logo Designs
