One great way to start humanizing your website is creating an “About Us” section that does not read like spreadsheet. Make it like a biography, where interesting and funny stories, blend seamlessly with useful information about whatever the website is promoting (you, your company, your brand etc.). To show you what I mean, I have put together a list of some of my favorite “About Us” pages from the interweb.

Whenever I come across an interesting website I always want to read about the people behind “the scene” so I search and click on the “About” button. I really like to find there some info about the owner of the website, maybe even a small photo (I like to associate names with faces and I find that it gives the experience a more familiar feel), some information about the website, like what is its mission, when it was created, what are their plans and I certainly don’t mind reading some creatively presented statistics – like the number of articles, best articles ever, prizes won and so forth. Besides all that, I always appreciate a creative web design, on home page but also on the other pages of a website, including the “About” page.