Graphic design magazine with tutorials, resources and inspiration.
Brand consultants and experts have been quoted as saying “People buy brands, not products” and this is certainly true, but the modern business needs to find the story behind the company, integrate this message into the brand and use it in how it is promoted. A brand must be engaging and unique, but must also provide a consistent message and voice.
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Fashion designers make their living by creating clothing that is forward-looking and relevant. So it makes sense that fashion web design should mirror these same practices, and that’s a part of what makes fashion websites some of the best examples of web design you can find. Because they gave to present a unified brand and create continuity between the site and their products.
Continue readingIdentity and branding is one of the most challenging parts of the graphic design domain, at least in my opinion. You, the designer, have to create a visually attractive and inspiring logo, while at the same time use minimalist colors and shapes that will send the right message to prospective clients. So today, let’s give creativity a boost with this beautiful collection of 30 creative birds logos that will hopefully make your day like they made mine.
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Today’s dose of design inspiration comes in the form of a cool showcase of logos which contain an apparently hidden symbol. It’s a known fact that ‘Less is more.’ when it comes to branding and identity and the logo should make use of powerful visual tools in order to make an impression on the clients and consumers. These particular examples do just that through witty double entendres and simplicity.
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There are two main reasons for which a company contacts a designer or design firm for a brand identity project: they are either a new company looking to establish a powerful and expressive identity, either they have an already established business and resort to a ‘facelift’, usually in order to increase sales and brand awareness. We’re going to take a look today at three examples of redesign, including packaging and logo design: a success, a failure and an intriguing case which combines the two.
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