Posts tagged advertising

How to A/B Test Like a Bad-ass and Understand Your Audience

A/B tests can be run on anything from websites and landing pages, to web forms and marketing emails, and today we will be taking a look landing pages, and show you how to A/B test like a badass.
To do this, we looked around on the web to see what other people had to say on the subject, and found two absolutely terrific articles by Kevin Holesh and James Scherer, respectively, which we will be synthesizing in today. You can find the full articles here, and here, so feel free to check them out for an even more in-depth look at A/B testing.

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15 Most Creative Package Designs

The simple truth is: packages sell products. Whether it is wine, boardgames, sandwiches, or books, people look at packages, and are drawn to what is inside them, so designing one is equal parts cool and hard. To give you a bit of design inspiration, and get those creative juices flowing, we have set out to make a list; a list that is comprised of some of the most creative package designs we could find out there.

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10 Brilliant Advertising Campaigns

Brilliant advertising campaigns withstand the test of time, they make you wonder, they make you recognize the brand without double checking. We all wish that our ad campaign could go viral, and that we will gain popularity, but it is not that easy to do. You need to get inspired, and give 110% to achieve this goal. We have rounded up 21 brilliant advertising campaigns so you can see how other creative professionals have done it.

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20 Creative Advertising Illustrations & Photo Manipulations

What would advertising be without images? “Radio infomercials!” you might be inclined to say, and you would most definitely be right. However, that still does not mean that the world of advertising would not be a much more boring place without visuals. Advertising is, in its own way, an art form. Love it or loathe it, it blends uses words and especially images to illustrate a concept. Whether or not the concept itself is a good thing is a totally different issue.

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