Posts tagged products

How to A/B Test Like a Bad-ass and Understand Your Audience

A/B tests can be run on anything from websites and landing pages, to web forms and marketing emails, and today we will be taking a look landing pages, and show you how to A/B test like a badass.
To do this, we looked around on the web to see what other people had to say on the subject, and found two absolutely terrific articles by Kevin Holesh and James Scherer, respectively, which we will be synthesizing in today. You can find the full articles here, and here, so feel free to check them out for an even more in-depth look at A/B testing.

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Influence and Inspiration: Where Fashion and Web Design Meet

Fashion designers make their living by creating clothing that is forward-looking and relevant. So it makes sense that fashion web design should mirror these same practices, and that’s a part of what makes fashion websites some of the best examples of web design you can find. Because they gave to present a unified brand and create continuity between the site and their products.

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