Posts tagged a/b test

How to A/B Test Like a Bad-ass and Understand Your Audience

A/B tests can be run on anything from websites and landing pages, to web forms and marketing emails, and today we will be taking a look landing pages, and show you how to A/B test like a badass.
To do this, we looked around on the web to see what other people had to say on the subject, and found two absolutely terrific articles by Kevin Holesh and James Scherer, respectively, which we will be synthesizing in today. You can find the full articles here, and here, so feel free to check them out for an even more in-depth look at A/B testing.

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Design Resources: Split A/B Testing in a Nutshell

A/B testing, split testing, randomized controlled experiments, online controlled experiments – what do all these word combinations tell you? UX designers are surely aware that all of the enumerated terms have the same meaning; nevertheless, let’s clear up the matter for the rest of the readers. Actually, the explanation is rather simple: split testing is a specialized method of marketing research, which uses random experiments offering a limited choice of two A and B options. In web development, marketing and user experience design, the test is mainly aimed on highlighting the amendments that should be inserted into web pages (banners, advertisements, newsletters and so on) to augment the traffic, click-through or conversion rates.

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