Posts tagged unique selling proposition

How to A/B Test Like a Bad-ass and Understand Your Audience

A/B tests can be run on anything from websites and landing pages, to web forms and marketing emails, and today we will be taking a look landing pages, and show you how to A/B test like a badass.
To do this, we looked around on the web to see what other people had to say on the subject, and found two absolutely terrific articles by Kevin Holesh and James Scherer, respectively, which we will be synthesizing in today. You can find the full articles here, and here, so feel free to check them out for an even more in-depth look at A/B testing.

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