A writer with a typo in their CV would struggle to be taken seriously. A fashion designer who looks like a dog’s dinner is unlikely to get very far in their chosen industry. And similarly, a graphic designer with a lack-luster business card will probably find themselves with a lot of free time on their hands.
The truth is, when your profession is related to anything aesthetic, you need to take extra care that everything client-facing looks – not just good – but immaculate. Every single pixel needs to be placed with pinpoint precision, and when it comes to printing and the technical back-end of your website, it’s simply not worth cutting corners. Spending a little extra time and money on presentation that wows could mean the difference between winning and losing a career-changing contract.
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A graphic designer is expected to have that fine balance between being meticulous and creative. So, as well as delivering a high-quality finish on all promotional materials, their design must also adhere to a professional persona; their own personal brand. This brand must cover all touch-points with potential clients and embrace consistency above all else.
A certain amount of flair also tends to be advisable for designers, especially when it comes to business cards. Amongst a plethora of competitors, designers may choose to make use of bold color, confident minimalism, and even humor to ensure their design gets noticed. And whoever said a business card needs to be made of card stock? Below you’ll find a few examples that demonstrate just how much can be done to make your contact details stand out.
The examples selected below demonstrate that some different materials can be used to create an unusual and memorable finish. One designer has elected to sew a line of thread across her card. This adds texture to it and creates the impression that she approaches things from unusual and creative angles. Another has replaced the standard rectangular card with wooden disks; making his ‘card’ feel like an item you should treasure rather than discard.
Then, of course, there’s the graphic displayed on the card alongside the contact details. As you’ll see below, illustrators are often keen to include self-portraits, while web designers bring in familiar, visual flags from the world of online. Some use striking color schemes and attention-grabbing text while others tap into the zeitgeist of current design trends for their look and feel.
One thing that unites the designers mentioned is that they’ve all started out with a blank canvas, which has allowed them to show what they can do. A business card works as a minute shop window of sorts, which these examples utilize to the utmost extent…
Which business card out of the ones above would you have kept?
This is a guest post contributed by PrintExpress.co.uk. They specialize in printing, binding and business cards. Print Express is made up of many talented web and graphic designers who are passionate about their work and love to share ideas and trends.
Editor’s Note: This post was originally published in December 2013 and has been completely revamped and updated for accuracy and comprehensiveness.