“I never did calligraphy… But handwriting is an entirely different kind of thing. It’s part of the syndrome of modernism… It’s part of that asceticism.” – Paul Rand
Logos are for companies what family crests are for… well, families. A logo is supposed to be a neat little package that contains the company’s philosophy, ethic and history. It is supposed to inspire trust in clients or potential clients, and most importantly, it has to be recognizable. People have to be able to remember it and pick it out in crowd, making it one of the most important elements of brand identity.
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When making a logo there are many things that you have to take into account. It is an interesting blend of tradition and trends, and seeing as typography has been a trend for a while now, and people love clever letter designs or use of letters in designs, today we will be looking at some really cool lettermark logos, so that you can get a bit of design inspiration.
Fosscon is a conference directed at people interested in opensource software and development. The really cool thing about this logo is that, besides the fact that the font used is really appropriate for a business technology oriented conference, the pixelated “F” is, in fact, an arrow pointing forwards, when the mark is turned around.
2. Geoffrey Good
This logo is created in collaboration with the person who commissioned it, Geoffrey Good, who is a jewelery designer from New York, and also a professor at the Fashion Institute of Technology from the State University of New York. The lettering is real professional looking and appealing, and the connected initials (the double G’s) that form a cube are also used as a maker’s mark on the jewels themselves.
Plain and simply, this is a very cool looking made for a company called Phoenix Precast Products. What makes it really well thought-out is the three lines that for the “P”, each line being a “P” itself and standing for Phoenix Precast Products. The logo is also a Phoenix in negative space.
4. Studio Pieter Boels
Pieter Boels is a designer from Belgium, and he created this lovely, minimalistic lettermark logo, using his own initials, of course.
5. O, Loveland
O, Loveland are an American folk group that are currently based in Waco, Texas. This is the lovely lettermark logo they had made for themselves, and it looks absolutely great.
A great logo for a New York-based design firm. It incorporates an essential N.Y. element, the Brooklyn Bridge, and uses the “43” in the company’s name as a part of the greater theme of geometry and architecture in this logo.
7. Home Evolutions
An elegant and simple negative space concept, that reflects the H and the E in an architectural kind of way.
Made by the designers for himself as part of a personal identity and branding project to market himself and his works.
9. M & M Connections
M & M Connections is a furniture design company, and as such needed a simple, discreet logo, that expressed elegance.
As an advertising agency, Medialo went for a logo that insinuates seriousness, experience and stability. The logo has great lettering, a lovely choice of colors, and gorgeously sleek lines incorporated into the design.
11. Saint Eclair
If you open the dictionary to elegance, you will see this logo printed as the definition.
12. Quick ‘n’ Easy
Combining interstate highway signs and the “n” from the company’s name, we get a fantastic little logo for this GPS mobile app. It is especially important you make great logos for apps, because users often choose what apps they will download based on the logo itself.
Waft is an online radio streaming app that went for a retro feel in their logo. It has a certain socialist-realism air to it.
This logo isn’t made for any company in particular, just the designer playing around with a concept, and a very solid concept, at that.
This logo is a work in progress for H5, a prolific design studio specialized in motion graphics. Although it is a work in progress, it’s already looking really cool.
16. EI Sales & Marketing Group
A tad bland, perhaps, but it is simple and it is serviceable.
17. NZ Golf
New Zealand is becoming quite the tourist paradise. With its lovely weather, excellently suited for both beach going, mountain climbing and upper-middle class favorite, golf. NZ Gold offers all services required for a good golfing experience, we guess, and their logo is friendly, yet professional.
18. Madura Madani
Great use of the “M” as the main letter of the company, creating a great community logo.
It probably does not stand for “Need for Speed”, it does, however, look nonetheless cool.
20. At Home
An interior design agency, like any design agency, needs to have an above-standard logo, so as to show that the agency (and the people working for it) is indeed a creative agency. Here we have a truly good looking logo, that made great use of the company’s name and activity.
If you are going to have “Lux” in your company name, than the logo better have something to do with gold and/or decadence.
22. Arrow Inc.
This is an unused logo, and it’s hard to say why the company that commissioned the logo didn’t use it after all. It’s smart, good looking, and it has a solid concept behind. What it also his is stand-out quality, which is very important in logos.
23. Excellent Hosting
It’s always nice to see logos made up out of the company’s letters. Ideally, they should have used all three E’s, instead of just two of them, but the end result really is a neat little logo.
24. New Skool
Anything with dogs is OK in our book.
25. Angela Aaron DDS., LLC.
Dentists are expensive, and they need to look expensive to further justify the high price of their services. Here we have a really classy dentist’s practice logo.
26. Amaxa Bank
Banks are another expensive service, and just as dentists, banks need to look the part, with an emphasis on seriousness and stability. Amaxa’s logo looks pretty luxurious.
27. W Studio
This one’s pretty self explanatory: elegant, clear, easy to read and stand-out.
28. Devonport Flowers
Same as before, only even better.
29. Eid Bandar
Using the same premise for both letters, here we have a great logo that does a great symmetrical job
by adding (or taking away) to create two distinct letter, and one serious-looking logo.
30. CTC Processing Center
A logo and a mascot in the same time, CTC’s logo is a marvelous example of imaginative use of calligraphy.
That concludes our list of 30 top-notch lettermarks. We hope you found this list useful, and that it will help you in your current or future projects. Don’t forget to leave us your thoughts on our list, or share any logos you like, in the comment section below.