10 Cool Logos With Secret Meanings

Today’s dose of design inspiration comes in the form of cool logos with secret meanings or containing an apparently hidden symbol. These actually adds a touch of authenticity and succeeds in rendering them more expressive.

It’s a known fact that ‘Less is more.’ When it comes to the branding and identity branch of graphic design, and the logo should make use of powerful visual tools in order to make an impression on the clients and consumers. These particular examples do just that through witty double entendres and simplicity. Enjoy!

1. Backspace

Isn’t this so clever? The typo makes one want to hit backspace and correct it.

2. To Beat Or Not To Beat

The question mark also looks like a belt. Isn’t it cool?

Check out:

3. Bird

This is a clever addition to logos with secret meanings. The B looks like a bird.

4. Elefont

The negative space of the “e” looks like an elephant’s trunk.

5. Families

The “ili” looks like a family of three. Yet another addition to logos with secret meanings.

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6. Half

The word “half” is halved. Yet another literal logo meaning design.

7. Shocked

The switch design looks quite “shocked”. Isn’t this clever?

8. Killed

The “i” looks like it’s dead or “killed”! Graphic design legends seem to get wittier with time.

9. Sushi

The H looks like chopsticks picking sushi. Cool isn’t it? Logos with secret meanings are quite a treat to designers.

10. Wine Searcher

This cool addition to interesting logos with hidden messages looks like 2 wine bottles and also binoculars, creating a literal meaning of the brand name.

Aren’t these logos with secret meanings just too cool? The hidden element makes them so very interesting and adds to the brand value. Want more such inspiration to create meaningful logos? Check out the Top 18 Logos with Hidden Meaning.

Like this post? Check out more amazing graphic design inspiration on our blog.

8 Comments on “10 Cool Logos With Secret Meanings”

KPM says:

Jul 2, 2012 at 01:38

I don’t get the one from FedEx. What the double meaning in there?

- Andra Postolache says:
  
  Jul 2, 2012 at 14:10
  
  Hey KPM, there’s an arrow in the negative space between E and x that represents speed and precision.
  
  - KPM says:
    
    Jul 4, 2012 at 05:57
    
    Oh, ok. I didn’t see it :)
- Nario says:
  
  Jul 6, 2012 at 12:06
  
  fedEX=S EX
  
designguru05 says:

Jul 2, 2012 at 08:22

Really fantastic design, I am so much like the missing design .

- Andra Postolache says:
  
  Jul 2, 2012 at 14:11
  
  I’m glad you liked the logos, designguru05 :)
  
Sudarsh Khare says:

Jul 21, 2012 at 13:22

I love the way they have written BLACK CAT… :D

wiyono says:

Dec 11, 2012 at 23:23

great post, i like the design inspiratif….. :)