Making a product is just one phase in the process of making money. Depending on who you ask, it is either the hardest or the easiest part. You spend days, weeks, months, or even years designing or putting together a website template, a collection of stock photos, a web application security tool, a typography set, t-shirt logo or design, and the next step is selling your product, and that’s shops come in. In ye olde days, shops were family businesses and they sold what the owners were making.

Trade is one of the oldest activities known to man. At one point in human history, someone decided that he wanted more than what he was capable of growing himself, so how do you go about getting something that you are not making yourself? Trade, of course. If I have wheat, I can make bread. But bread is ever so uninteresting if it is not transformed into a sandwich, so how am I going to get meat for the sandwich? You guessed it: trade.

For designers, sourcing the right font(s) for a project can be a difficult task. While there are hundreds and thousands of pre-installed on most modern-day computers, many of these have been overused over the years and because of this, they can look outdated and unprofessional. What’s more, a lot of these fonts are virtually unreadable and if you’re designing a logo or any other highly-branded design, they’re just not unique or ‘brandable’ enough.