Black Friday Sales: 6 Surefire Ways to Run a Successful Email Marketing Campaign

Whether you have a brick-and-mortar store or operate purely online, it is imperative to see your sales improve. That’s because it is an excellent indicator that your business is keeping afloat.

And one way to boost sales is to take the Black Friday shopping fever seriously.

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Mind you, 165 million Americans shopped over the Thanksgiving weekend in 2018. Each consumer also spent an average of $313.29 on gifts and other holiday items during the weekend.

Imagine if you can rake in at least 100 of those this year. That means you will be bringing in $30,000 more sales over the weekend.

That said, you might want to start with your email marketing campaign. Here are seven ways to do it:

Build a Black Friday Email List

What makes email marketing a cost-effective tactic is the fact that you can build a list of high-quality leads.

When we say “high-quality leads,” it means people who are more likely to buy from you.

But what’s cool about building a Black Friday email list is that it is no different from ordinary email list building. You can use the same tactics and then use it to build excitement around your Black Friday sale.

PRO TIP: Start with your existing customers. People who bought from you are more likely to buy from you again during the Black Friday weekend.

Promote Earlier Than Usual

Just because you aim for a Black Friday sale does not mean you should start promoting on the day itself. Instead, it would be ideal to make a promotion at least a month before Thanksgiving.

For one, people tend to start looking for items to buy as early as October. And by the time Thanksgiving comes, their inbox and social media feed are already filled with promotional content.

If you are yet to send your October newsletter, it would be best to tweak your copy. Create a sense of urgency regarding Black Friday.

Another tip is to change the copy of your email signup forms to emphasize your upcoming holiday sales.

Create a Sense of Urgency

In relation to the previous point, it is essential to create a sense of urgency around your Black Friday marketing campaigns.

It can be as simple as sending a page with a timer or a “save the date” invite. You can also send a pre-order email notification.

Doing so can make your customers excited about the upcoming sale. Nonetheless, this tactic is ideal if you already have an email subscription list.

Send Abandoned Cart Emails

According to the Baymard Institute, people abandon their online carts because of the following and more:

  • Expensive extra costs (e.g., tax and shipping fee)
  • Users are required to create an account
  • Complicated checkout process

Nonetheless, there are ways you salvage those abandoned carts.

For one, you need to streamline your process. Do you need to ask your customer where he works?

Second, you can send a series of abandoned cart emails.

You can let your prospect know that they have items left in their cart. It is also imperative that you make it accessible for them to complete their tasks from their email to your online store.

If they did not budge, consider offering a discount if they will purchase it by Black Friday.

But keep in mind that sending many emails too often can annoy your recipients. So, be mindful of your email frequency.

Offer Something to Your Customers

The beauty of email marketing is that you connect with your customers straight to their inbox. Thus, it would be best to use your email marketing campaign to offer something to your customers.

A great example would be a discount code or a sales voucher to use this Black Friday.

Doing so gives them more reasons to be excited this Thanksgiving. It also compels them to buy from you. Moreover, you can keep your customers’ loyalty.

Make Your Subscribers Feel Like VIP

Offering discounts and vouchers are fine. But when everyone’s doing it, how can you make your brand stand out?

The key is exclusivity.

Your customers would like to feel that they are VIPs. And you can do that by making a special collection of products meant for your loyal customers.

And if you want to grow your VIP list, you can send a teaser email to your general list.

This can make them want to subscribe. It also allows you to make your loyal customers feel rewarded.

It’s Time to Make Your Black Friday Sales Skyrocket

If you want to boost your Black Friday sales, there is no denying that you need to zero in on your email marketing campaigns.

Sure, the biggest shopping weekend of the year is still more than a month away. But that should not stop you from developing your marketing campaign.

Mind you; email marketing is just one of them. If you do not have an email marketing strategy yet, now is the best time to get started.

About the Author:

Jake Rheude is the Director of Marketing at Red Stag Fulfillment, a trusted provider of 3PL services. He has years of experience in e-commerce and business development. In his free time, Jake enjoys reading about business and sharing his own experience with others.

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