Author: Pixel77 Editorial Team

Good logos are what makes a brand instantly recognizable. They are an integral part of the advertising process, as they become the company’s “avatar”, so to speak, and well known logos become seals of approval for products. Now, we have covered lettered logos in a previous article, but today we would like to discuss calligraphy in logos, and what better way to do it than by showing you a few awesome hand lettered logos, from a few really cool designers and artists.

Today’s post is about one of the most “popular” art movements of the Modern Era: Pop Art. This movement arose from a rebellion against Abstract Expressionists, that was considered by the Pop Art artists as pretentious and over-intense.