7 Comments Logos: The Face and Heart of a Company

  1. Alan Jones Nov 24, 2011 at 18:18

    Nice article – good choice of hall of fame logos.
    I agree with your observations.

    I have people say to me “I have such a good product/service that I don’t need a fancy logo.”
    My reply is always: “If you have such a great product/service, you’d better present it on a FANTASTIC logo.” Because branding is philosophy, good products go with good logos, bad service goes with bad logos.

    Your logo is your corporate philosophy in a picture. It paints a thousand words.

  2. Morgan & Me Creative - Website Design Singapore Nov 24, 2011 at 20:06

    Great logos better have great products behind them! Couple of times, we’ve have walked into a retail store, shop front’s looking great, shop arrangement is good, place is clean, logo and branding looks great…until you hit the counter, staff is rude when you try for refund, you ask to speak to higher management realise the entire level is exactly the same…then you wonder how the hell did they ever make it so far?

    Point is, if you decide you want a great logo, make sure you got the substance to back that up.

  3. Mike Nov 28, 2011 at 10:25

    about this SB logo – how is it like when other companies aquire the logo in a very similar way. F.e. CofeeHeaven has got almost the same logotype as SB. this is almost stealing.

    1. Doink Nov 28, 2011 at 10:56

      Take a few steps back from your display and squint your eyes. If you see the Starbucks logo, then you know why they do this.

      We do not recognize a text if it’s written correctly, we recognize colors and shapes and do not pay much attention to small details.

      Here’s a neat trick: recolor the logo, ask someone to look at it from afar and tell you what company it represents.

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  5. Candace Larson Dec 9, 2011 at 03:53

    I think that these rules are right on par. As some others have said, branding is so important and can make or break a company. If you’re a wonderful company, you better have an amazing logo and vice versa. I am a design student, so I am still in the learning process and this semester we had to create a logo for our own university. There are so many things you have to take into account in making a logo, especially the idea of keeping it simple. The logo has to be recognizable at all sizes, so if you have too much detail, it tends to disappear.

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