Category: Designer’s break

When you are a freelancer and you are trying to find your place on the crowded market, setting up an efficient marketing strategy is probably the most difficult part. Price is the only element in the marketing mix producing what we’re all looking for: money. But when it comes to pricing your products or services you provide, things aren’t so easy.

We all should strive to grow as people, to overcome our flaws and accentuate our virtues. It’s good to want to evolve. The problem is that most people keep falling into the same traps over and over again. It all really boils down to talking about personal development all the time without actually getting any done. Why do we do this?

With the advent of social media and the marketing opportunities it opened up, it seemed as though email marketing had been pushed into the background. Not so long ago, email was the foremost source of online communication. That may not be the case anymore, but it does not mean that email has become extinct. Surely the proponents of social media make a strong case, but can we conclude that email has lost relevance in the modern age?

Gamification can be defined as the use of gameplay mechanics for non-game applications in order to make them more fun and engaging. This practice can be applied in virtually any industry and any medium and will create fun, engaging experiences that convert users to players. OK, that’s still a bit vague. According to the Gamification Wiki, gamification is the infusion of game design techniques, game mechanics and game style into anything.

The Internet is a very commonly used way to offer exposure and market things in our day and age. It has opened a whole new category of possibilities for content marketing. One of the mysteries that have yet to be explained by researchers is how content goes viral. It’s every blogger’s dream for their post to be shared thousands, even millions of times. But how does one achieve that?