If you look around you, there are logos everywhere: from the moment you wake up and wash your teeth you have the tooth paste logo, the floss logo, the coffee maker logo, the fridge logo and so on. So why is branding important? Did it ever happen to you to buy something based on your perceived value of that product rather than its actual value? It’s all about the right branding and how to create the perceived value we want for a product.

Becoming a graphic designer is achievable, becoming a great graphic designer is a challenge. This is a job that most people run after because it gives you a great satisfaction, both personally and materially. To become a great or even a good graphic designer it’s not enough to know how to draw and use some computer software – it’s so much more than that!