Social Media marketing is a fairly new branch of marketing. Social Media has led to an unprecedented spread of information, and today’s consumer is much more informed. This should not be seen as a problem, as much as an opportunity. A good marketer can use social media to maximize his client’s product exposure, giving him a competitive edge in this new era of information.
In his 2012 Commencement Address to the University of Arts in Philadelphia, British author Neil Gaiman famously said that “a freelance life, a life in the arts, is sometimes like putting messages in bottles, on a desert island, and hoping that someone will find one of your bottles and open it and read it, and put something in a bottle that will wash its way back to you: appreciation, or a commission, or money, or love. And you have to accept that you may put out a hundred things for every bottle that winds up coming back.”
Have you decided to start your own business or are you already in your early development phase? Regardless of whether you’ve taken project management classes or are just running on instinct, advice from people in the field or people you know, managing a startup business is not easy to do. It requires juggling a lot of issues. It’s easy to get overloaded, to procrastinate and lose sight of your goals. Let’s take a look at thing you could do to make your job easier!
Twitter is one of the greatest tools you have at your disposal to promote your blog or any other content. It’s short and concise and that attracts viewers. But writing good Twitter headlines is more of an art than a science. When starting out, you have no idea what to do in order to get people to click your link and read your article.
Creativity is controversial, with some believing the skill can be taught and developed while others believe it is a trait you are born with. Whichever approach is correct, a conducive and creative environment is essential to nurture ideas and allow ideas to flow from creative individuals. However, there are a number of practices which can be adopted to actively encourage creativity and innovation in your workplace.
