The market is flooded with textual content.
Don’t believe me?
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According to World of Meters, over 3.9 million blogs were written today. And while content is an asset, the truth is you can’t face cutthroat competition without having an ace up your sleeve. And unfortunately, creating more content won’t necessarily make you stand out.
That’s why it’s important to keep up with new developments in the industry and find more creative ways of generating more sales. Luckily, even when it seems like you’ve tried everything you possibly can, you have one more ace up your sleeve- video marketing.
Video marketing is a crucial aspect of digital marketing in the new age of technology. And it’s one that people seem to love a lot. In fact, the stats keep getting more and more mind-boggling. According to Hubspot, people watch 100 million hours of video every day on Facebook alone. And on top of the growing success of Facebook, Netflix accounts for 37% of internet traffic in North America. Not to mention 43% of people want to see more video content from marketers.
You can probably get the gist of where we are going with this. Video marketing is important to help your content stand out. But that’s just one reason why you should use video marketing. Here’s a list of 8 reasons why video marketing is important for your business.
8 Reasons to Use Video Marketing for Your Business
Greater Return on Investment
Video marketing is one of the highest ROI marketing practices. This is largely in part due to its long-lasting effects.
Now I know what you are thinking: It costs a ton to produce a video. But here’s the thing. Even if you hire someone to produce a video for you and spend a ton of cash, it still pays big time. In fact, you may not even have to spend much to produce a decent video. With a good smartphone, you can produce a pretty decent video. All you need to do is ensure that your video explains the product clearly enough. In addition, you can also use video overlays to make your videos look more attractive. Or you could simply borrow a relevant video from stock videos.
Video is an Immersive Format
Sure a blog article will probably get a few eyeballs to your website. And a pamphlet will deliver a list of bullet benefits. However, a video goes much further. It visually and audibly explains the benefits of a product and services offered which helps viewers comprehend things in a more digestible way. Want proof? According to Hubspot, visuals are processed 60,000 times faster in the brain than text.
Video Instills Trust in Customers
When you look at big brands like Nike and Mc Donald’s you’ll see that they have more customers than most businesses. And that’s totally fine. But in general, the only reason they have many customers is because they have instilled trust in their customers.
The truth is customers don’t buy from businesses. They buy from people they trust. And one of the best ways to instill trust is by using videos to market your products. Adding videos helps add life to your products and people are more likely to make a purchase when your products come alive just before their eyes. Using videos also helps consumers remember your brand name, identity and the value you provide.
Video is a Major Magnet for Conversions and Sales
Just take a look at these stats:
- YouTube currently has 1.5 billion active users who visit the site every month.
- People watch 100 million hours of video each day on Facebook alone.
Do you see a pattern here? People like to consume videos. And this is especially true if you have the right content to attract customers. In fact, studies show that adding a product video on your landing page increases conversions by 80%. Not convinced? Yet another study shows that 74% of viewers who watched an explainer video about a product ended up buying the product. So if you’re struggling to get more conversions and sales, video marketing is a great place to start.
Google Loves Videos
It wasn’t too long ago that ranking on Google was a dream for most people. It was something that only the biggest brands could achieve.
But things have changed. More and more blogs have a fighting chance of ranking on Google’s top results. But make no mistake: Google is still a tough space so you still need to have amazing content if you’re to rank in the search results. But as an alternative to having meticulous blog articles, you can use videos instead. In fact, according to Moovly, you are 53 times more likely to show up first on Google if you have videos embedded on your website.
Videos Explain Products More Clearly
Articles are a great way of explaining how your products work. But using images and endless text to explain isn’t going to do your product justice. But a video will.
Remember that your customers don’t know how your products work. In fact, they probably don’t even know your product. So if you’re going to get their attention, you have to show them that you are selling value. And one of the best ways to show them that they will miss out if they don’t purchase is by using an explicatory video.
Videos are More Engaging
Engagement is everything when it comes to building a successful business. If you can’t engage with your customers’ there’s no way you’re going to convert and make sales.
Video content is a great way to build more engagement with your customers. I mean think about it. The modern customer has no time to read through long product descriptions leave alone the time to dig deep into services. But they’ll no doubt spare a couple of minutes to watch a video. Not to mention video captures a wider audience too.
Videos Save Time
Unfortunately, most people don’t have time to read through long pieces of text. And in fact, even if they do read your content, they might not get through to finishing it. This means you need to find more creative ways of relaying your information. And the best way to do that is by making use of video. It gives information on a product in less time and makes it simpler to comprehend things. Not to mention visual content is a lot more interesting.
We can’t think of any other marketing tool that can benefit your business more than video marketing. It is intuitive, engaging and a lot more immersive. And the best part about it is that it gives a greater return on investment.