Social awareness, or social consciousness is a controversial subject in today’s society. It means to be aware of the problems that various societies and communities deal with every day, to be conscious of the difficulties of society in general.
One of the most debated social awareness issue is cultural awareness. This is the foundation of communication and it implies the ability of becoming aware of our cultural values, beliefs and perceptions.
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Some people might say that increasing cultural awareness means to see both the positive and negative aspects of cultural differences. Others have said that it means we should know acknowledge the different cultures in our area and community and respect and appreciate those differences.
Either way, the fact is that cultural diversity can be a source of problems, especially when you are trying to determine people to think or act in a similar way. The thing is, diversity increases the level of confusion and complexity and makes an agreement difficult to reach. If we look at it from a different point of view, cultural diversity can become an advantage when the society expands its solutions and sense of identity and starts taking different approaches to solve the problems. In this case, diversity creates new and valuable behaviors.
Many world wide states embarked on missions to create public awareness prints, with a common ground: they have a design with a sense of urgency and they encourage people to ponder on the subject. An important thing about this type of ads is that they need to be effective, they must be appealing to people’s emotions and they must position strongly in their minds.
That being said, today I want to show you a collection of public awareness print ad designs. Some of them make great use of photo manipulation skills, most of them have a great concept behind the design, but all of them should be compelling and determine us to take a stand.
What goes around comes around. Stop the Irak war.
Which print ad moved you the most?