Update Your SEO Tricks: 5 Helpful Infographics

Update Your SEO Tricks: 5 Helpful Infographics

“Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there.” – Marc Ostrofsky

SEO is absolutely pivotal to a website’s success, especially if it is only a fledgling new website, stretching its wings for the first time, and getting ready to soar to the sky.

Search engine optimization has come a long way since its early days in the mid 90’s. Back then, what you had to do as a webmaster was to submit a URL to the various search engines out there, which would then send a “spider” to “crawl” the page (this was the 90’s), extract links to other pages, and index information found on the page.

Early search algorithms were based on things like keyword density, and other factors that were entirely under webmaster control (kind of feels like Dungeons and Dragons, doesn’t it?), and this gave way to relevancy issues in search results.

Among the first people to think up solutions for this problem were Larry Page and Sergey Brin, who are, as your probably recognized, the founders of Google.

Google was founded in 1998, after Page and Brin came up with an algorithm that rates the prominence of any given website. This algorithm is called PageRank, and it is the backbone of Google’s almost ubiquitous search engine.

Over the next few years, search engines have added more and more factors and algorithms, and the leading search engines (Google, Bing and Yahoo!) don’t disclose these factors, so as to prevent, or at least deter, black hat techniques.

To do our part in encouraging white hat techniques, and creating a better interweb, we will be showing you a few helpful infographics, that will help you make good quality SEO.

1. SEO Today

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IDF Marketing produced this informative infographic to help SEOs stay up to date with the most recent best practices in search engine optimization. Firstly, it shows how browsing from mobile devices has sky-rocketed over the past few years, in the case of tablets, going from under 2% to a whopping 10%, outclassing smartphones as the lead mobile browsing device.

It also takes a look at things like which SEO strategy is most popular, Google’s most current algorithms and what they do, website On Site factors, content creation, and outreach.

2. Goldilocks SEO

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A really simple and easy to follow infographic done by SEObook.com, it takes the famous “too warm, too hot, just right” line from The Story of the Three Bears, and applies it to SEO practices. The best part about this approach is that it shows two bad practices, so that it will be easier for you to notice if you are doing something wrong.

It is an excellent infographic aimed at new websites with little budget to invest, and it covers topics like site size, monetization, On Page SEO, content quality, and link quality. The very first topic it covers is keyword competition, stating that it is best to target mid-tail and long-tail keywords, and invest any profit that comes from this into “broader and more competitive keywords.

3. Google’s Collateral Damage -How the Evolving Algorithm Shapes the Web-

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This is a big one. It is a history lesson, as well as a best practices lesson, covering how Google influenced how we search the web, to the point that it is virtually synonymous with “search engine”.

It follows how the addition of automated filters, AdSense and rel=nofollow have changed the definition of “relevancy” in search results, for better and, at times, for the worse, and feels like a truly “pros and cons” look at Google.

4. 5 Hottest Search Optimization Trends to Watch Out This 2014

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If the previous entries on our list are all about what is going on, than this entry tries its hand at predicting what will be going on this year. It of course mentions Google’s most recent algorithm updates, mentioning however that, since Panda has become Google’s main algorithm, the updating process has cooled down a bit.

Hummingbird is the real star of the show, as this algorithm will attempt to “focus more on conversational search”. A pretty interesting prediction is that this year will see social media signals influencing search results, which will be pretty interesting to see.

5. A Visual History of Google Algorithm Changes

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Edmund Burke famously said “Those who don’t know history are destined to repeat it”, so the next entry on our list is simply a biography of all of Google’s algorithm changes, starting from 2003.

Coolest thing about this infographic is that it doesn’t just name all the different algorithm updates, it also briefly documents what the algorithm did, and what effects it had on search engine optimization and website rankings.

That about wraps up our helpful infographics article. We hope you enjoyed it, and that you will find the items on our list useful.

Share your thoughts on our article, in the comment section below, and if you know of any other cool and useful SEO infographics, make sure to post those as well.

Read more: Web Design Mistakes Hurt SEO

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