If you look around you, there are logos everywhere: from the moment you wake up and wash your teeth you have the tooth paste logo, the floss logo, the coffee maker logo, the fridge logo and so on. So why is branding important? Did it ever happen to you to buy something based on your perceived value of that product rather than its actual value? It’s all about the right branding and how to create the perceived value we want for a product.

There are a couple of periods in the year when you really should find the time to take that creativity level up a notch. Holidays are very special moments in people’s life, they are more joyful, kind and generous. Why not use your skills to celebrate those holidays by creating some useful designs for postcards, posters, calendars, t-shirt designs, mugs, pins, desktop wallpapers and so on?