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Many of you might say: “Why do I need to read a book about typography when I can find everything I need to know on the Internet?”. Well, from my experience, I can assure you that you won’t get all …
My Reading List – Typography & Composition Books Read more »
Taglines captivate audiences, imprinting in global minds. Advertising campaigns propel these catchy slogans to potential clients.
We all have a role model, someone we look up to, we admire and we try to live up to. In graphic design, there were people that had a huge impact on the streamline of this beautiful industry. I want to share with you today some of the biggest names in logo design and don’t skip this opportunity of reading about them and seeing their works, you might even learn a few useful things from these pioneers.
If you look around you, there are logos everywhere: from the moment you wake up and wash your teeth you have the tooth paste logo, the floss logo, the coffee maker logo, the fridge logo and so on. So why is branding important? Did it ever happen to you to buy something based on your perceived value of that product rather than its actual value? It’s all about the right branding and how to create the perceived value we want for a product.
Looking at ads can like looking at an homage to all the important things in popular culture. The Golden Age of Advertising, largely considered to be the 50s and 60s, tapped into the psyche of a post-war Western society better …
