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Gestalt principles is a series of theories of visual perception founded by a group of German psychologist; Max Wertheimer, Wolfgang Kohler, and Kurt Koffka. The term Gestalt meansย shapeย orย formย and it refers to how visual is perceived by human beings. The Gestalt …
One great way to start humanizing your website is creating an โAbout Usโ section that does not read like spreadsheet. Make it like a biography, where interesting and funny stories, blend seamlessly with useful information about whatever the website is promoting (you, your company, your brand etc.). To show you what I mean, I have put together a list of some of my favorite โAbout Usโ pages from the interweb.
Tired of asking the information desk where Terminal 1 is? Now thereโs an app for this called GateGuru that helps you manage a full days travel plan. How about booking your plane tickets like you would for a cinema? Now you can choose your won seats with Seat Alerts.
I talk to you about a pretty interesting artist called Troqman, or David Troquier as he is known by legal institutions. Troqman is an illustrator and self-described roughman. He does a wide array of illustrations, but what really got him noticed lately is his series of doodles called Cartoonbombing.
Brand consultants and experts have been quoted as saying โPeople buy brands, not productsโ and this is certainly true, but the modern business needs to find the story behind the company, integrate this message into the brand and use it in how it is promoted. A brand must be engaging and unique, but must also provide a consistent message and voice.
