Babies and Animals Equate to Gold in Print Advertising

If you’ve been in marketing or advertising for any length of time you’ve probably heard it before, but just in case, here it is again. Babies and animals sell. It’s one of the oldest tricks in the books of savvy marketers. They add a cute factor to campaigns and a sense of innocence is given to the product.  With some campaigns such as diapers, using babies in the ad is a natural fit. With others it’s a stretch, but that’s what can really grab the attention of consumers.

From the advertisers perspective they’re trying to cash in on a consumer’s emotions. Who can say ‘no’ to a winking toddler or withhold a giggle when viewing an ostrich in leather boots?  The ads can create a lasting effect. Below, you’ll likely see some familiar examples from years past, and hopefully some fresh ads you haven’t seen before.

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Classic shot from the Evian Water campaign

Energizer Print Ad – That’s what can happen if your kids toys run out of batteries

Connex Ad Campaing – What are the chances of appearing a giant Guineea pig?

Grand Optical – Smart ad for a smart looking dog!

Rutan Cat Food – I bet you didn’t even notice right away the owl in the image!

Converse Ad Campaign – Hip freaky pig pushing high top sneakers

Olympus – You see it as if it’s right there!

Michelin Ad Campaign – Nice way to guilt parents into buying tires.

Eram Ad Campaign – Those boots really make your bird legs look longer!

Coca Cola Ad Campaign – Animals AND baby combined into one ad with their favorite beverage!

Fairy – Good thing this kiddo isn’t wearing the freshly washed outfit while crawling on a dirty floor

Fiat 500 Black Jack – Evil black bear in disguise as a ‘friendly’ polar bear

Woolworth – He’s a winker and a future game show host!

Calgary Zoo Ad Campaign – Airedale in a homemade camel costume

Science World Ad Campaign – Bungee jumping baby, watch out mom and dad!

Taco Bell Ad Campaign – Who could forget the taco loving Chihuahua?

Pony Casual Footwear Ad Campaign – Hip ankle tattooed one year old pushing sneakers

Did you like these ad campaigns? Which one is your favorite?

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3 Comments Babies and Animals Equate to Gold in Print Advertising

  1. adam Oct 31, 2011 at 05:08

    babies and tires are always a winner: )

    The calgary zoo campaigns are brilliant Leslie, nice find!!

  2. 移動電源 Jun 22, 2013 at 06:51

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  3. 18650行動電源 Jun 22, 2013 at 06:53

    A buddy told me I needed to study this article, so right here I’m. I discovered this to become interesting and well-written. It’s very good.


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