If you look around you, there are logos everywhere: from the moment you wake up and wash your teeth you have the tooth paste logo, the floss logo, the coffee maker logo, the fridge logo and so on. So why is branding important? Did it ever happen to you to buy something based on your perceived value of that product rather than its actual value? It’s all about the right branding and how to create the perceived value we want for a product.

I have to say that researching for this piece has left me drooling and feeling hungry. We all know that French are famous for their passion for food and sweets. I think that French chefs are among the most talented in the world and I just love the way they put their imagination into practice when it comes to presentation. While I was looking for the most famous restaurants in France, I found out that they don’t give too much importance to their website (they must be busy making fabulous food). Nevertheless, here are some great examples of French cuisine restaurant website designs. Enjoy!