What Font Does Apple Use? – A Look At Their Typography Over The Years
If you’ve ever wondered what font Apple uses, you’ve landed on the right page. In this article, weโll explore the evolution of Appleโs typography, exploring the iconic fonts that have defined its brand and user interfaces throughout the years.
Read ahead to gain insights into this iconic brand’s typography.
Table Of Contents – Apple Brand Typography
Motter Tektura Font (1977 – 1984)
In 1977, Apple launched a logo with the font Motter Tektura, a bold, futuristic sans-serif font designed by Othmar Motter. Apple used it in its original logo and marketing materials.
This unique font immediately gave Apple a modern and innovative feel, which was essential as it entered the rapidly growing tech industry.
Apple Garamond (1984 – 2001)
With the release of the Macintosh in 1984, Apple changed to the Apple Garamond font, a custom version of the classic serif typeface. This new font dominated Appleโs brand identity for nearly two decades, appearing in everything from product packaging to its famous “Think Different” ads.
The iOS default font, Apple Garamond, perfectly represented Appleโs sleek, minimalist vibe during this period.
Chicago Font (1984 – 1997)
While Apple Garamond ruled marketing, Chicago, designed by Susan Kare, became the default font for the Macintosh interface. Designed to work on low-resolution screens, Chicago’s bold, pixelated look defined the user experience of early Macs.
Its unique style even found its way into the first iPod interface, cementing its legacy.
Geneva and Charcoal Font (1984 – 2000)
Alongside Chicago, they introduced Geneva, a cleaner sans-serif font for system menus. Later, in 1997, Charcoal replaced Chicago as the system font in Mac OS 8 and 9.
With its smooth design, Charcoal aligned with Appleโs direction towards a more modern, user-friendly interface.
The Lucida Grande (2001 – 2014)
In 2001, Apple introduced Mac OS X and Lucida Grande, a humanist sans-serif font that balanced clarity and sophistication. The Lucida Grande font was perfect for the Aqua interface, which featured soft, translucent elements.
It remained a central part of Mac OS Xโs visual identity for over a decade.
Helvetica Neue Font (2013 – 2015)
In 2013, Helvetica Neue was introduced as the Apple brand font with iOS 7, shifting toward a flatter, more minimalist design. Known for its clean and timeless design, Helvetica Neue complemented iOS 7โs sleek, modern aesthetic.
However, not everyone liked it. Many users found the Apple brand typography less readable, especially on smaller screens.
San Francisco – Current iOS Default Font ( 2015 – Present)
In response to the concerns about Helvetica Neue, Apple introduced San Francisco in 2015. This custom font, designed in-house, improved readability across all Apple devices, from the tiny Apple Watch to high-resolution Mac displays.
San Francisco quickly became the default font for iOS, macOS, watchOS, and tvOS, offering a consistent and user-friendly experience across the board.
Conclusion – What Font Does Apple Use?
Each of these fonts has played a crucial role in shaping Appleโs visual identity, adapting to the companyโs changing needs in the ever-evolving tech industry. Today, the Apple brand font San Francisco shows their commitment to sleek design, usability, and innovation.
Over the years, the font used by Apple shows the power of typography in creating a smooth user experience. Apple’s iconic presence in the tech industry is definitely due to its attention to detail in all aspects of its products and its user-focused approach.
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I am a huge fan of Apple. Appleโs product design and user experience are the best among all its products. Its products are also the best examples for me to learn design.