When you are working on a tight schedule, you have to take whatever shortcuts you can so you can get the job done. Now, that doesn’t mean the overall quality of your work should suffer. That would be bad for your ego, and your career. One corner you can cut in designing your site is working with PSD templates. This still allows you to actually design, but it gets rid of most of the tedious tweaking you need to do when starting from scratch.

A landing page is a page on your website where you direct users in order to get them to perform a specific action. Its main purpose is to introduce your potential customers to one of your services or products and to get them to either buy it or try it. Pretty much any online marketing campaign is centered on a landing page. This type of page is the one that makes or breaks the campaign. Ideally, it will get the viewer to go to the Contact Us page or, better yet, lead to direct downloads of product offers.