As a designer, it is probably safe to assume that you are pretty keen on infographics. Truth be told, it is hard not to be. Infographics are the most aesthetically pleasing way of transmitting information, and they are also one of the most efficient. They make both you (the information transmitter) and others (the information receivers) focus strictly on what is essential, and make memorization easier, by using images.

Like Herbert Simon says in the quote above, there is an infinite supply of information, but only a limited supply of attention. This means that people can only focus and absorb a small amount of information, making it incredibly tricky to make sure that the information you are publishing will reach an audience. People are, however, thirsty for information.