“I spent three days a week for 10 years educating myself in the public library, and it’s better than college. People should educate themselves – you can get a complete education for no money. At the end of 10 years, …

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Like Herbert Simon says in the quote above, there is an infinite supply of information, but only a limited supply of attention. This means that people can only focus and absorb a small amount of information, making it incredibly tricky to make sure that the information you are publishing will reach an audience. People are, however, thirsty for information.