For designers, sourcing the right font(s) for a project can be a difficult task. While there are hundreds and thousands of pre-installed on most modern-day computers, many of these have been overused over the years and because of this, they can look outdated and unprofessional. What’s more, a lot of these fonts are virtually unreadable and if you’re designing a logo or any other highly-branded design, they’re just not unique or ‘brandable’ enough.

In order to have a great design, you need to have great typography. That is a fact. Different fonts say different things about the copy that they’re showcasing: imagine reading an obituary written in Comic Sans MS – that’s just flat out ridiculous and kind of sad (but, unfortunately, not the kind of sad the text was going for). Of course, Comic Sans is kind of a joke in the design industry by now, but the point remains the same: the font you choose can add to the impact of your copy, but it can also subtract from it.