2013 was a great year for typography. Designers have experimented more and more with typography, truly integrating it in their design. We have seen the advent of handmade type, slab serif in headlines, and whitespace to make the text look more readable and less crowded. In fact, 2013 was such a good year for typography, that we have even seen typography replacing image in some places.
In order to have a great design, you need to have great typography. That is a fact. Different fonts say different things about the copy that they’re showcasing: imagine reading an obituary written in Comic Sans MS – that’s just flat out ridiculous and kind of sad (but, unfortunately, not the kind of sad the text was going for). Of course, Comic Sans is kind of a joke in the design industry by now, but the point remains the same: the font you choose can add to the impact of your copy, but it can also subtract from it.