Making a product is just one phase in the process of making money. Depending on who you ask, it is either the hardest or the easiest part. You spend days, weeks, months, or even years designing or putting together a website template, a collection of stock photos, a web application security tool, a typography set, t-shirt logo or design, and the next step is selling your product, and that’s shops come in. In ye olde days, shops were family businesses and they sold what the owners were making.