“Less is more” might sound like a cliché, but it is hard not to argue that it is true. Just think of the old Greek marble statues. The great attention to detail, the smoothness, and the simple elegance that comes with them being just plain white. Now, believe it or not, those marvelous statues used to be colored. And we are not talking about a pinch of black here, a smudge of blue there.

Trends are the building blocks of culture. They appear and influence (for a while, at least) the way things are done, the way things look, or sound. Like Scott Cook said, major changes come about once a trend solidifies itself in culture, when it becomes more than just a passing fad. In web design, especially, trends are tremendously important, so it’s vital for you, as a web designer, to be ahead of the curve.