If you’ve been in marketing or advertising for any length of time you’ve probably heard it before, but just in case, here it is again. Babies and animals sell. It’s one of the oldest tricks in the books of savvy marketers. They add a cute factor to campaigns and a sense of innocence is given to the product. With some campaigns such as diapers, using babies in the ad is a natural fit. With others it’s a stretch, but that’s what can really grab the attention of consumers.Continue reading
In just a few words, a great tagline can capture and audience and stick in the minds of consumers across the world. Advertising campaigns are the vehicles for these catchy slogans to get to potential clients and customers. Whether they are presented in print, TV, billboards and beyond, taglines are the hook of any ad. They are the concise punch line that boils the brand’s philosophy and identity down to just a few words.Continue reading
Looking at ads can like looking at an homage to all the important things in popular culture. The Golden Age of Advertising, largely considered to be the 50s and 60s, tapped into the psyche of a post-war Western society better than any Freudian devotee could.Continue reading
Social awareness, or social consciousness is a controversial subject in today’s society. It means to be aware of the problems that various societies and communities deal with every day, to be conscious of the difficulties of society in general.
Today I want to show you a collection of public awareness print ad designs. Some of them make great use of photo manipulation, most of them have a great concept behind the design, but all of them should be compelling and determine us to take a stand.
Take a look at these amazing and creative ads from all over the world ! More to follow next week!