Email Design Trends You Need To Look Forward To In 2022

Good content is worth its weight in gold, no doubt; but it will never be able to garner the buzz it deserves unless you present it in a visually arresting manner as well. Yes, we’re talking about email design. Good email design is often the difference between your campaigns registering resounding success and them fizzling out sans any fanfare. Every year, a host of email design trends disrupt the email landscape, painting every brand’s campaigns with their inimitable characteristics. And well, this year is no different.

Want to know which trends are on every designer’s mind in 2022? Take a look!

Minimalism

When it comes to the email design landscape, less really is more. Over the last few years, minimalism has found itself adopted by a large number of brands for their communications and the trend is likely to dominate this year too. Minimalism helps businesses to communicate their messages effectively by emphasizing the content. Not to mention the brownie points they earn courtesy of the aesthetically pleasing layouts.

Dark Mode

Dark Mode has been a go-to design trend for many email marketers out there for a variety of reasons- it elevates the visual appeal of the email template, enhances readability, and keeps your device’s battery life from getting drained. This is why, nowadays, most brands design two versions of their logo and other aspects of their communication- one for light mode and the other, for dark mode.

Animation

What’s a better way of grabbing your audience’s attention than animation? When the hero section of your email has an animated element, you stand to hook your customer in the moment they open the email. Besides, animation is a great tool to break down complex ideas. So, the next time you have to send out a tutorial email, consider conveying the concept using animation. We promise it’ll get through super-effectively to your customers!

Illustrations

Besides enhancing the visual appeal of your emails, illustrations are a highly effective storytelling tool as well. When you have to make a big announcement or preview your products and services, use animation. It will definitely fetch you more interaction and engagement than what you would have received normally. Additionally, since illustrations have an imperfect appearance, they instantly make the reader feel at ease. This can, subsequently, go a long way towards consolidating your brand reputation.

Soft Gradients

In the design landscape, the gradual blending of one color into another is called a gradient. Soft gradients are those formed by the blending of the soft color tones. When your email background has a soft gradient, the foreground elements really shine through. The best part is, there are no limitations when it comes to this trend- you can either use a single hue gradient or a cocktail of different shades too. Whatever you do, the end result is bound to be stunning!

Micro-interactions

Want a surefire way of getting audiences to engage with your emails? Try interactivity! The presence of interactive features is an excellent attention-grabbing mechanism. And they don’t even have to be the focal point of your emails; you can use them to simply complement your email copy and other elements. That said, too many interactive elements can also severely hamper the loading time of your emails. This is where micro-interactions come into the picture. Features like the hover effect, swiping and clicking, as well as the flip and scratch effects help you both keep your email size in check as well as amplify conversions.

Wrapping It Up

So, which trend are you going to be using for your campaigns this year? We are sure you’re spoiled for choice by now, but frankly speaking, a probem of plenty is always welcome! To find out more about these design trends, read this neat infographic compiled by Email Uplers. Here is the snapshot.

Kevin George is Head of Marketing at Email Uplers, one of the fastest growing custom email design and coding companies, and specializes in crafting professional email templates, PSD to HTML email conversion and free responsive HTML email templates in addition to providing email automation, campaign management, and data integration & migration services. He loves gadgets, bikes, jazz and eats and breathes email marketing. He enjoys sharing his insights and thoughts on email marketing best practices on his blog.