Category: Design

It’s hard to make your product stand out. In the digital world, this is even more true than in the physical product world. To the end consumer it looks like many apps offer similar if not identical functions and services. That’s why it’s important to take your user interface (UI) and turn it into a user experience (UX).

A landing page is a page on your website where you direct users in order to get them to perform a specific action. Its main purpose is to introduce your potential customers to one of your services or products and to get them to either buy it or try it. Pretty much any online marketing campaign is centered on a landing page. This type of page is the one that makes or breaks the campaign. Ideally, it will get the viewer to go to the Contact Us page or, better yet, lead to direct downloads of product offers.

In his 2012 Commencement Address to the University of Arts in Philadelphia, British author Neil Gaiman famously said that “a freelance life, a life in the arts, is sometimes like putting messages in bottles, on a desert island, and hoping that someone will find one of your bottles and open it and read it, and put something in a bottle that will wash its way back to you: appreciation, or a commission, or money, or love. And you have to accept that you may put out a hundred things for every bottle that winds up coming back.”