Any photographer will tell you that camera technology has improved tremendously over the years. Today’s smartphones are equipped with super powerful optical technologies that are way ahead of the point-and-shoot cameras of just a few years ago. And it’s not surprising to see a similar trend in photo editing software. Photoshop is no longer the… Continue reading →

When you were just starting your business, you thought that it would be easy. Phase 1 collect ideas about what customers are looking for. Phase 2 come up with a solution to their problems. Phase three profits.  In a perfect world, this would work flawlessly. However, a lot has changed in terms of customer dynamics…. Continue reading →

Your designs aren’t supposed to just look cool. Ideally, they need to be optimized to help you gain engagement. But there is one element of design that is often overlooked – fonts. For most people, fonts are nothing more than a means of communicating something. However, the font you choose will almost always determine the… Continue reading →

With over 1.82 billion social network users worldwide, social media has quickly become an essential channel for businesses to reach their audience more effectively. In fact, according to statistics, about 8 out of 10 small to medium business enterprises use social media marketing to drive growth to their business. However, while there’s no doubt a… Continue reading →