9 Comments The Power of the Modern Brand and How It Is Evolving

  1. Brian Williams Mar 9, 2016 at 20:56

    ‘Brand consistency..? Seriously? Starbucks changed its logo at the drop of a hat to appease Muslim misogyny in Saudi Arabia. Maybe that’s what a ‘looser set of parameters’ covers. Or ‘Adaptive branding’…or ‘Brand Fluidity’. These are meaningless phrases. ‘Profit’ is the only one that applies. The rest is just designer speak.

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  2. Casey Butler Mar 9, 2016 at 22:38

    Wow, I never knew how flat and modern graphic design has become! It’s simply amazing! As a graphic designer, I love to design material that’s 2D and flat since that’s the type of design material that’s in right now! Thanks for sharing!

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  3. jatzio Mar 10, 2016 at 11:30

    A good branding is consistent, but a great branding is adapting and evolving. Branding doesnt always about logo, but overall quality from the company. Flat modern (material) graphic style is happening now, but who know what kind of trends the future holds? Branding must always responsive.

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  4. Griffen Fargo Mar 10, 2016 at 18:06

    Agree with Brian in terms of the causation behind Starbucks’ branding update… If they actually cared about their customers they wouldn’t be in bed with Monsanto, who is suing Vermont for it’s Food Labeling Laws. Laws that are set in place to help protect and educate consumers on what is in what they are consuming. These big brands stand behind a logo and massive buy-in from the Lemmings. If you can appreciate a good cup of coffee you are already fully aware that the cake is a lie.

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  5. Andrew Mar 14, 2016 at 15:49

    I might be wrong when I say this… But aren’t the Apple logos round the wrong way for 1998 and the current one? Apologies if I am wrong, but I could have sworn they followed the “flat” trend and stamped all 3D features out of their logo design…

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  6. Risi Mar 15, 2016 at 11:27

    @Andrew

    Nope. You are absolutely correct.

    Reply
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