How to Generate Engagement On Your Social Media Channels

With over 1.82 billion social network users worldwide, social media has quickly become an essential channel for businesses to reach their audience more effectively. In fact, according to statistics, about 8 out of 10 small to medium business enterprises use social media marketing to drive growth to their business. However, while there’s no doubt a… Continue reading

How Better Designs Can Improve Conversions on Your Website

Typically, when businesses want to improve their conversions, they focus on value propositions, setting up sales funnels, A/B testing and CTA buttons. Now, these are obviously all-great ways of improving website conversions. But one important yet often overlooked aspect is the website’s design. To put it bluntly: Your content won’t matter much if the customer… Continue reading